Urban Decay Cosmetics introduces its new Tube Job Tubing Mascara — a revolutionary, ultra-lightweight formula that delivers instant length and a gravity-defying lift.

It comes with an ultra-precise brush with 2x thinner bristles, engineered to glide seamlessly from root to tip for maximum definition, separation, and lift.

Yann Joffredo, Global Brands President at L’Oréal Luxe U.S., said,

“This launch marks a new era not only for Urban Decay, but for the tubing category as a whole. After four years of development and hundreds of iterations, we created a proprietary tubing technology that delivers true, droopless lift with 24-hour performance at a level the market has never seen before.”

The serum-infused formula goes beyond immediate impact, strengthening and conditioning lashes over time so they look and feel healthier after just seven days of use. 

Powered by peptides, hyaluronic acid, vitamin B5, and nourishing oils, it delivers performance and care in one. 

Designed to withstand heat, humidity, tears, and late nights, Tube Job sets a new benchmark for high-performance mascara without compromise. It is also smudge-proof and washes off easily with warm water. 

To debut this next-gen innovation, Urban Decay has partnered with R&B artist and beauty trendsetter, Mariah the Scientist, in cheeky social videos that bring her story full circle — from biology major to breakout musician. 

In the content, Mariah steps into Urban Decay’s Lift Lab to spotlight the science behind the formula and show how it’s engineered to truly perform on lashes. 

The campaign seamlessly blends science, artistry, and attitude, reinforcing Urban Decay’s disruptive approach to beauty innovation.

Tube Job officially debuted on TikTok Shop from December 10 to December 22. Tube Job will expand globally online on December 22 and arrive in stores on January 9.

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